About me

Leticia - profileAfter  almost 10 years in Stockholm, my husband and I decided to spend some time in my hometown, São Paulo in Brazil.

I had worked as a lawyer before moving to Sweden but my new reality in my new country took me to new fields, such as teaching languages and working in retail.

In 2004 I became an image consultant and since then I have helped people to strengthen their personal brands and companies to improve the way their employees represent the company’s brand and values.

Since then I have become more and more interested in identity and multicultural issues and after a few years of working at the Brazilian Embassy in Sweden (along with the image consultancy), a friend and I started Belaponte AB. Our company offers linguistic and cross-cultural consulting services to minimize cultural shocks.

To know more about me, please click here.